The Analytics integration block allows you to track Google Analytics events at specific moments in your flow.

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How the Google Analytics Block Works

When you include a Google Analytics block in your flow, it performs the following actions:

  1. Initialize GA: Tracks a “Page view” event upon page load.
  2. Track Events: Executes the specified event when the block is triggered.

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Example: Google Analytics Block Configuration

PropertyValue
Tracking IDG-12345
Event CategoryAgent Dialog
Event ActionUser Lead

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Tracking Conversions with Google Ads

You can use the Google Analytics block to track conversion events for Google Ads. Configure the block with the following properties:

  • Event action: conversion
  • Send to: <YOUR_AW_ID>
  • Value (optional): Specify a numerical value to quantify the conversion.

Note: Replace <YOUR_AW_ID> with your actual Google Ads conversion ID.

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Troubleshooting

To debug and monitor your Google Analytics events:

  1. Install the Google Analytics Debugger extension in your browser.
  2. Use the extension to inspect the data being sent to Google Analytics.