How the Google Analytics Block Works
When you include a Google Analytics block in your flow, it performs the following actions:- Initialize GA: Tracks a “Page view” event upon page load.
- Track Events: Executes the specified event when the block is triggered.

Example: Google Analytics Block Configuration
Property | Value |
---|---|
Tracking ID | G-12345 |
Event Category | Agent Dialog |
Event Action | User Lead |
Tracking Conversions with Google Ads
You can use the Google Analytics block to track conversion events for Google Ads. Configure the block with the following properties:- Event action:
conversion
- Send to:
<YOUR_AW_ID>
- Value (optional): Specify a numerical value to quantify the conversion.
Note: Replace <YOUR_AW_ID>
with your actual Google Ads conversion ID.
Troubleshooting
To debug and monitor your Google Analytics events:- Install the Google Analytics Debugger extension in your browser.
- Use the extension to inspect the data being sent to Google Analytics.