The Segment block enables you to send events to Twilio’s Segment and trigger workflows. It utilizes the Segment Analytics Node.js library to send server-side events, ensuring compatibility with non-web browser devices.

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How to Find Your Write Key

To locate your Write Key, follow these steps:
  1. Navigate to your Segment dashboard.
  2. Click on the Sources tab.
  3. Select the desired source and click the API Keys button to retrieve the key.

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Actions Overview

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Identify User

Use this action to identify a user in Segment.

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Required Parameters:

  • User ID: A unique identifier for the user.
  • Email: The email address of the user.

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Optional:

  • Traits: A set of user-specific traits (e.g., name, location).

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Alias

This action allows you to alias a user in Segment, linking two user identities.

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Required Parameters:

  • Previous ID: The old identifier for the user.
  • User ID: The new identifier for the user.

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Event

Track an event in Segment using this action.bun install

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Required Parameters:

  • Event Name: The name of the event (e.g., “Order Completed”).
  • User ID: The identifier of the user triggering the event.

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Optional:

  • Properties: A set of event-specific properties (e.g., order ID, amount).

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Page

Send a page view event to Segment using this action.

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Required Parameters:

  • Agent Name: The name of the agent or application initiating the event.

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Optional:

  • Category: A category name for the page.
  • Properties: Additional properties related to the page view.

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How to Configure the Segment Block

  1. Add the Segment Block:
    Drag and drop the Segment block into your flow.
  2. Configure the Block:
    • Click on the Segment block to open the configuration panel.
    • Enter your Write Key in the designated field.
    • Select the desired action (Identify, Alias, Event, or Page).
    • Fill in the required parameters and any optional ones as needed.
  3. Test the Block:
    • Use the Test button to send a test event to Segment.
    • Check the Segment dashboard to verify the event was received successfully.
    • You can use the Segment Debugger to validate the events sent.
In the following example, we will configure the Track action to send user information to Segment.
  • Create a new block group and collect user data (Name, Username, and Email).
  • We can use a random variable to create a random userID.
  • Add user input blocks to collect user data.
  • Add the Segment block and select the Track action.
  • Fill in the required parameters:
    • User ID: Use the variable that holds the random user ID.
    • Email: Use the variable that holds the user’s email address.
Release0.com - Segment block configuration
Here is an overview of a simple flow that collects user data and sends it to Segment using the Track action.
Release0.com - Segment block sample
Once configured, the Segment block will send the user information to Segment using the Identify action.
Release0.com - Segment block configuration sample
When we run the scenario, the Segment block will send the user information to Segment using the Track action. And once we check the Segment dashboard, we can see the event was received successfully.
Release0.com - Segment event response
If we check the source debugger, we can see the event details and the properties sent to Segment.
Release0.com - Segment debugger

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Validation and Testing

Before deployment:
  • Verify your Write Key is correctly configured.
  • Test each action with valid parameters to ensure proper functionality.
  • Use Segment’s Debugger to validate the events sent.