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The Analytics integration element allows you to track Google Analytics events at specific moments in your flow.

How the Google Analytics element Works

When you include a Google Analytics element in your flow, it performs the following actions:
  1. Initialize GA: Tracks a “Page view” event upon page load.
  2. Track Events: Executes the specified event when the element is triggered.
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Example: Google Analytics element Configuration

PropertyValue
Tracking IDG-12345
Event CategoryAgent Dialog
Event ActionUser Lead

Tracking Conversions with Google Ads

You can use the Google Analytics element to track conversion events for Google Ads. Configure the element with the following properties:
  • Event action: conversion
  • Send to: <YOUR_AW_ID>
  • Value (optional): Specify a numerical value to quantify the conversion.
Note: Replace <YOUR_AW_ID> with your actual Google Ads conversion ID.

Troubleshooting

To debug and monitor your Google Analytics events:
  1. Install the Google Analytics Debugger extension in your browser.
  2. Use the extension to inspect the data being sent to Google Analytics.