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The Analytics integration element allows you to track Google Analytics events at specific moments in your flow.

How the Google Analytics element Works

When you include a Google Analytics element in your flow, it performs the following actions:
  1. Initialize GA: Tracks a “Page view” event upon page load.
  2. Track Events: Executes the specified event when the element is triggered.
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Example: Google Analytics element Configuration

Tracking Conversions with Google Ads

You can use the Google Analytics element to track conversion events for Google Ads. Configure the element with the following properties:
  • Event action: conversion
  • Send to: <YOUR_AW_ID>
  • Value (optional): Specify a numerical value to quantify the conversion.
Note: Replace <YOUR_AW_ID> with your actual Google Ads conversion ID.

Troubleshooting

To debug and monitor your Google Analytics events:
  1. Install the Google Analytics Debugger extension in your browser.
  2. Use the extension to inspect the data being sent to Google Analytics.